Internet Marketing News

The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:

Sephora, 12/23 ? Last Call?
For a long time now, Sephora has been ahead of the curve on integration with Facebook. In this email, they give their subscribers a new last-minute option: to post a gift on a friend?s wall on Facebook that they can redeem online or in store. I suspect that next year we?ll see more retailers using Facebook to deliver gifts and gift cards like Sephora and Sears (see Dec. 21 AM Inbox) did this year.

One of the other last-minute gift options that Sephora presents in this email is e-gift certificates. Yesterday was eGift Card Day, which while this was its in augural year, Dec. 23 has traditionally been the biggest day for e-gift card messaging. This year, 39% of the promotional emails from top retailers mentioned e-gift cards on Dec. 23, up from 35% in 2009 and 26% in 2008.

SUBJECTIVITY SCANNER: Select noteworthy subject lines
Home Depot, 12/23 ? eGift Cards Make a Great Last Minute Gift + 40% Off Holiday Decor?
Old Navy, 12/23 ? GiftCards by Email: Finish Your Shopping Instantly!?
J. Jill, 12/23 ? Need a gift by tomorrow? Send the J. Jill e-gift card!
Nordstrom, 12/23 ? It’s Not Too Late! Send a Virtual Gift Card Today?
Bass Pro Shops, 12/23 ? Instant delivery for that last minute gift?
Musician?s Friend, 12/23 ? Musician’s Friend: Quick Delivery On The BEST Last-Minute Gift: E-Certificates!?
Buy.com, 12/23 ? Price Drops, Gift Certificates – Send Instantly by E-mail – Over 9 Million Products?
Sportsman?s Guide, 12/23 ? 16-Pc. Forstner Bit Set under $15… eGift Certificates & New Catalog from The Guide?
Blue Nile, 12/23 ? Last Day! Order by 7 pm ET for FREE Overnight Delivery + 40% Off Pearls?
TigerDirect, 12/23 ? Last Chance for Overnight Service for Xmas Eve…Order by 5pm ET Today?
J&R, 12/23 ? Last Chance For Christmas Delivery. . . Order by 2pm EST Today!
Brookstone, 12/23 ? LAST CHANCE for Guaranteed Next Day Delivery for Christmas?
Ross-Simons, 12/23 ? Guaranteed Christmas Delivery Ends Today at Noon ET – 25% Off?
Overstock.com, 12/23 ? Final Hours for Next Day Delivery by December 24 with Free Shipping?
Alloy, 12/23 ? 3-DAY Preview: End of Season Clearance, Save up to 80% + Free Shipping?
Coldwater Creek, 12/23 ? The Ultimate Sale starts NOW! 50% OFF EVERYTHING.
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