The great gaping disconnect
What people want when they support a cause:
To make a difference
To feel personally connected to something greater than themselves
To feel useful
To get the warm glow of giving
What people get when they support a cause:
A tax receipt
Statistics, facts and figures
A newsletter
An appeal to give (more) money
There needs to be more of what people want in their experience with us.
Thanks to some of the efforts trying: Jumo, Crowdrise, Malaria No More and others.
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Category: Uncategorized | Tags: Businesses Internet, Malaria, Marketing Internet Marketing, Marketing Web, Money, Optimization, People, Statistics, Tax Receipt, Warm Glow Comment »